LULULEMON Ethical BehaviourSocial Responsibility - 1467 Words

ETHICAL BEHAVIOUR AND SOCIAL RESPONSIBILITY lululemon athletica There are many ways to measure the success of a business. A financial analysis of lululemon athletica, a Vancouver-based company, would show that it is valued at more than $220 million. Would looking at an improved level of health in its community be another way to measure the success of this company? lululemon athletica founder Chip Wilson would welcome your investigation of the improved health and well-being of people in the communities of the more than 40 locations around the world where the company conducts business.1 History of the Company Founded in 1998, lululemon athletica recognized an increase in the number of women participating in both yoga and athletics, and†¦show more content†¦Some examples include, â€Å"friends are more important than money,† â€Å"SWEAT once a day to regenerate your skin,† and â€Å"jealousy works the opposite way you want it to†. The Charitable Giving program at lululemon athletica is committed to raising awareness of charities in the communities in which it does business. Guests decide which local charities they would like to support and the store then selects up to eight of these to be part of the program. lululemon athletica is also committed to the Centre for Integrated Healing, an organization dedicated to holistic treatment and prevention of cancer, and Silken Laumann’s community-oriented Active Kids Movement.8 Growth and Community Commitment The company has plans to open nearly 200 new stores worldwide. In preparation, lululemon athletica has hired an experienced CEO, Robert Meers, who was at the helm of Reebok for 15 years. In 2005, the company implemented a five-year vision called the Community Legacies program which is based on the belief that â€Å"every person we hire, garment we create, store we open, customer we educate, and yoga class we attend contributes to building a legacy in our communities.† 9 This goal and action plan, along with the deep-rooted commitment to ethical business practices and maintaining a health and fun-filled environment in communities it operates in, will guide lululemon athletica towards success as a global retailer.